Darren Tristano is president of Technomic Inc., a Chicago-based foodservice consultancy and research firm owned by Winsight. Since 1993, he has led the development of Technomic’s Information Services division and directed multiple aspects of the firm’s operations. For more information on Technomic’s “2016 Generational Consumer Trend Report,” visit www.technomic.com.
Many major brands have been clamoring in recent years to uncover what drives Millennials to foodservice. Now it’s time for operators to focus on the next generation of young consumers — Generation Z.
