If you made a list of packaging types where you are most likely to see the most interesting ideas, I would wager casings would be nowhere near the top.
For the most part, “biopolymer packaging materials” and terms such as “functional performance” and “good value” don’t occur in the same conversations within the meat industry.
Based on the ability of the chub package to handle a variety of challenges, many consumers and processors have gotten “on board” with its use in the marketplace.
Despite having its detractors, some of whom reside within the confines of the very companies that produce it, chub packaging continues to prosper, according to one long-time packaging insider.