The author, Martijn Kesteloo, is a market analyst at Innova Market Insights (www.innovadatabase.com) a leading supplier of new product and trend information in the food and beverage space. Innova Market Insights is organized by food industry professionals to rapidly record new product activity and identify the trends driving the industry today and in the future. For more information, contact martijn@innovami.com.
The ready meals sector is particularly innovative when it comes to new product activity, with creative use of packaging and flavorful creativity with proteins.