In addition to the consumer promotion, ALB is reaching out to butcher shops with promotional items and giveaways to promote American lamb through small retail locations.
Brazil has been free of avian influenza in commercial poultry farms since 2000 and has specific norms for biosecurity, prevention and awareness of important diseases in poultry.
This award is named in honor of Frank Cruice, retired senior director of corporate safety and security for Perdue and a longtime member of the Joint Industry Safety and Health Council.