A promotional tie-in with Norwegian soccer star Erling Haaland aims to boost salmon from Norway's strong appeal among higher-income consumers as a high-quality source of protein.
The slowdown in feedlot marketings means that even as on feed numbers are up vs. a year ago, packers still are not able to source enough cattle to hit their capacity utilization targets.
Co‑branded products enable retailers to offer differentiated value, reinforce quality perception and keep the protein category engaging in a highly competitive perimeter environment.
Evergood Sausage discusses its last 100 years, exploring how the company has adapted to changing market conditions while maintaining its brand identity.
American Cured Meat Championships are always a highlight for AAMP Convention, and this year's competition includes a fresh class featuring fresh bratwurst products.