Prime Meats offers beef, poultry, pork, seafood and specialty products to independent restaurants, grocery stores and butcher shops, with a focus on Hispanic and traditional markets across 15 states.
The Lamb Board allocates funds for local sheep producer groups, lamb suppliers and direct marketers to cost-share marketing efforts that align with ALB’s mission.
The competition begins with the First Round of 16 and culminates with the Final, where the top two veal meals battle it out for the championship title.
The goal of the rebrand is to make lamb more visible to shoppers who are seeking meat raised with a high level of ethical standards and sustainable farming practices.