By the end of 2017, veal farmers will have invested more than $50 million in new and renovated barns that provide an environment for calves to be comfortable and thrive.
Mountain States Rosen accepted a rare opportunity to purchase JBS USA’s Greeley, Colo., lamb-processing facility — a move that improves its story of vertical integration and gives it the flexibility to expand its distribution and advance lamb further into the specialty-protein market.
Where lamb processing is concerned, the team at Mountain States Rosen (MSR) believed it needed to put itself in a better position to take care of its cooperative producer members and deliver lamb product to its customers.
In this video interview, COO of Mountain States Rosen Ernie Davis discussed the Shepherds Pride Program as well as how reaching out to bloggers and local chefs raised awareness about how to prepare lamb products.
In this video interview, CEO of Mountain States Rosen Dennis Stiffler discusses the company’s role in the industry and the future advancements in technology and food service strategies.