Andy Hanacek speaks with the newest CEO of the American Meat Science Association about what to expect from the group moving forward and her thoughts on where the industry can go with AMSA's science backing it.

Givaudan has joined over 45 other companies and institutions as a Sustaining Partner of AMSA.

It is typical for American Meat Science Association's annual Reciprocal Meat Conference to cater to large audiences with a wide variety of interests. Its 72nd year was no different. An underlying theme to all the keynote addresses and sessions, however, was the attention on the consumer.

The R.C. Pollock Award is presented annually in honor of the first general manager of the National Live Stock and Meat Board.

Pitcock is the Assistant Field Chief overseeing voluntary reporting for livestock and grains for the United States Department of Agriculture (USDA) stationed in St. Joseph, Missouri.

Oklahoma State University Meat Science Program is recognized for outstanding undergraduate instruction, applied and basic meat color and packaging research, along with an excellent meat judging program.

Dr. Markus F. Miller is a Professor and San Antonio Stock Show & Rodeo Distinguished Chair in Meat Science at Texas Tech University.

Kaster brings more than 25 years of technical experience in areas of food safety, quality assurance, and animal welfare.

Dr. Jennie Hodgen, Dr. Kaitlyn Compart, and Kendra Waldbusser will be the featured speakers.