Platform debuts amidst new survey data revealing chicken consumption out of home is growing and consumers' desire more information about the chicken they buy and eat.
More than ever before, consumers are deciding the quality of their restaurant meal before even trying a bite of it. Many of their judgments are in place just by reading the menu.
Ric Scicchitano, managing partner at FDR, spoke with me recently to discuss the big trends that will be impacting the restaurant industry in 2018 and beyond.