As Tyson Foods prepares to release its fifth sustainability report, I have been thinking about the connection between sustainability reporting and social media.
In recent months, the beef industry in general, and BPI in particular, have fallen victim to a cultural and media firestorm that continues to do damage to the food industry.
Last spring, the political upheaval in the Middle East was brought about, in large part, by social media: individuals communicating displeasure with their government through social media outlets.
Well, ladies and gentlemen, the unthinkable has happened — or maybe not so unthinkable, if you’re a particularly cynical person. Activists and the misguided, misinformed public have won a battle that they had no business winning.
