To say the past 12 to 18 months have been a challenge is an understatement. 

While at the Certified Angus Beef annual conference, Independent Processor editor Sam Gazdziak spoke with Troy Hadrick, a South Dakota rancher and online animal agriculture advocate.

Comparing 2013 to 2015 there has been a 15 percent increase in the total recalls, but that in and of itself doesn’t tell the whole story.

Websites and social media can be powerful tools for processors to use to communicate to consumers.