Like other food and beverage sectors where consumer safety is of foremost concern, being able to trace a single food item end-to-end throughout the supply chain is essential.
The consumer transparency study focused on consumers’ growing interest in transparency and its importance in their purchasing decisions and brand trust.
Teton Waters Ranch partners with Wholechain to trace its beef products from farm to fork on the Algorand zero-carbon blockchain, leading the way in tech-enabled responsible sourcing for the beef industry.