This keynote presentation will address “Its time has come! Using A.I. Machine Learning to Mine Consumer Insight, Drive New Product Ideation, and Maximize Marketing Effectiveness.”

At the American Meat Science Associations' 71st Annual Reciprocal Meat Conference in Kansas City, Missouri, industry leaders discussed how genetics and consumer trends drive the desire for the best beef.

The American Meat Science Association (AMSA) 71st Reciprocal Meat Conference (RMC) hosted in Kansas City, Mo., this past June was a celebration of barbecue from the very beginning.

The 71st Reciprocal Meat Conference is a place for students to get involved and network with each other and professionals in the industry, and this year was no different!