The competition begins with the First Round of 16 and culminates with the Final, where the top two veal meals battle it out for the championship title.
This new burger features a French onion dip as the base and signature premium Angus beef topped with American cheese and grilled onions, then piled high with au jus-dipped prime rib and a chef-crafted horseradish sauce.
In addition to the consumer promotion, ALB is reaching out to butcher shops with promotional items and giveaways to promote American lamb through small retail locations.