Foster Farms has brought to the California and Pacific Northwest markets a new line of premium All Natural Sliced Turkey lunchmeat available in two flavors, Slow Oven Roasted Turkey Breast and Honey Roasted & Smoked Turkey Breast.
Consumer demand for organic and antibiotic-free chicken has grown tremendously, and Foster Farms plans to lead in bringing those products to the conventional marketplace and educating consumers on their attributes.
Editor-in-chief Andy Hanacek breaks down a new merchandising effort by Foster Farms with Ira Brill and David Mata, including new products and packaging.