The Broaster Company launches dipping sauces, spicy chicken filet

The Broaster Company is launching six on-trend dipping sauce flavors and a spicy chicken filet, adding to The Broaster Company line of products that includes chicken tenders, shrimp, boneless wings, bone-in wings and chicken filets. The dipping sauces are available in two convenient sizes, 1.25-ounce dipping cups and a gallon-size jug, with a handy pump, for countertop or back-of-the-house use.

“Our testing was twofold. We spoke to consumer focus groups for the desire for dipping sauces and ensured that we are engaged with the trends,” said Chad Vendette, director of marketing. The dipping sauces come in a range of flavor profiles, including BBQ Sauce, Honey Mustard, Ranch, Asian, Signature and Mild Wing Sauce. “When we reviewed consumer research on the most popular dipping sauces, those six flavors consistently came to the top.”