Tillamook Country Smoker debuts Tajin Flavored Beef Jerky

The brand is blending savory and spicy in its new jerky.

Courtesy of Tillamook Country Smoker

Tillamook Country Smoker is announcing its latest flavor innovation: Tajín Flavored Beef Jerky. Available on Amazon and Tillamook’s website, this new snack combines the savory taste of premium beef jerky with the tangy and spicy kick of Tajín Clásico seasoning, a blend of 100% natural chili peppers, lime and sea salt.

Tillamook’s Tajín Flavored Beef Jerky is best for consumers who want bold flavors and simple, high-quality ingredients, per the brand. This twist on traditional beef jerky is designed to elevate the snacking experience. Tajín, the top chili lime seasoning in the U.S., is one of the hottest flavor trends across the country. This marks the first time Tajín is officially available in a beef jerky.

Tajín’s zesty and mildly spicy taste is complemented by Tillamook's premium beef, slow-smoked over real hardwood. Tillamook’s Tajín Flavored Beef Jerky is packed with protein, low in calories and gluten free.

"With mindful snacking on the rise, our consumers are looking for a new, exciting twist on their go-to options. Tillamook’s new Tajín Flavored Beef Jerky combines the best of both worlds: the rich, savory taste of premium beef jerky and the bold, spicy tang of Tajín seasoning," said Bree Randall, CMO of Tillamook Country Smoker. "Whether you're a longtime Tajín fan or trying it for the first time, this jerky is sure to impress."

"The partnership between Tajín Clásico seasoning and Tillamook Country Smoker offers consumers a convenient, better-for-you snack that is sure to satisfy their cravings, whether they are on an outdoor adventure or navigating the hustle of city life," said Haydee Fernández, director of alliances for Tajín USA International.

Tillamook’s Tajín Flavored Beef Jerky is available in two sizes: 2.2 ounces for $5.99 and 6.5 ounces for $13.99.

Source: Tillamook Country Smoker

This article was originally posted on www.snackandbakery.com.

You must login or register in order to post a comment.

Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!