Prime Roots, a plant-based meat company creating freshly sliced plant-based deli classics made from koji, is featured as an innovation at the deli counter in episode 4 of the "You Are What You Eat: A Twin Experiment" docuseries, which follows four sets of twins whose diets diverge with one eating an omnivore diet and the other eating plant-based food to see how key health indicators changed.

The series was based on the recent Stanford Study that showed multiple benefits of eating plant-based after just four weeks of the diet change. The participants with a plant-based diet had significantly less body weight and insulin — all of which are associated with improved cardiovascular health — than the meat-eating participants.

"You Are What You Eat" shows most conventional deli meats are not good for you but now there are new easy 'one to one' plant-based deli swaps that can be part of a healthy lifestyle," said Kimberlie Le, co-founder and CEO of Prime Roots. "People crave delicious foods and Prime Roots fresh, sliced-to-order koji-deli meat delivers indulgent sandwiches during Veganuary and all year long."

Le worked with award-winning chefs to develop the first-of-its-kind deli offerings — including cracked pepper koji-turkey, black forest koji-ham, koji-salami, koji-pepperoni and koji-bacon — to emulate the texture and savory, meaty taste that consumers demand for meat substitutes. Crafted with the same epicurean processes of roasting, drying and curing, Prime Roots koji-meats are a meat replica that can be shaved, thick-cut for sandwiches or purchased by the pound at the deli. Plus, nutritionally, Prime Roots' products have protein, fiber, and do not contain nitrates, hormones, antibiotics, cholesterol, soy or top-nine allergens and are non-GMO and gluten-free.

Expanding rapidly in distribution, Prime Roots deli classics and charcuterie made from koji can currently be ordered in California, Oregon and New York City. Visit the store finder for specific locations where Prime Roots products are available.

Source: Prime Roots