American Lamb Boards seeks input for lamb industry sustainability survey

Survey is open until Monday, Aug.14.

Courtesy of the American Lamb Board

The American Lamb Board is seeking the help of U.S. lamb producers and feeders on their environmental stewardship and other sustainability practices to better inform consumers and direct checkoff programs. The survey is open until Monday, Aug. 14 and is available here.

“It’s so important to have solid data that actually represents what our diverse American Lamb industry does, the progress we’ve made, and helps us continually improve productivity, animal care and sustainability,” said Peter Camino, ALB chair from Buffalo, Wyo. “The US Lamb industry is often misrepresented, so we need solid, new data to correctly tell our story.”

“The 2023 American Lamb Sustainability Survey will help us communicate with retailers, chefs and consumers. We know people most likely to buy American Lamb care about these issues,” he said.

In addition, ALB will use the information to guide its industry education and research efforts so that checkoff funds are invested where they will make the most difference. Findings will be compared to those from a similar survey conducted in 2011.

The survey, which takes about 30 minutes to complete, will help identify areas of improvement and opportunities for further growth to help strengthen the U.S. lamb industry. Upon completion, all producers and feeders who complete the survey will receive an American Lamb cap and be entered to win a paid trip —registration, airfare and hotel — to the 2024 American Sheep Industry Convention.

Strict privacy standards are in place. Responses will not be identified with specific individuals. Please note that there are a few required questions at the beginning of the survey which require specific data so responses can be properly categorized. It may be helpful to have this data on hand before beginning the survey. These questions are listed below, but as the survey is customized based on production system, only some of these questions are applicable: