Jack Link's and Frito-Lay Unite collaborate on new snacks

The two brands unite to create beef jerky and meat sticks.

In a first-of-its-kind mash-up, Jack Link's and Frito-Lay are combining Jack Link's high-quality meat snacks and Frito-Lay's fan-favorite flavors to offer snackers the new Jack Link's Doritos Spicy Sweet Chili flavored and Flamin' Hot flavored Original beef jerky and meat sticks.

"It takes legendary brands like Jack Link's and Frito-Lay to create innovative offerings that truly level up the snacking experience," said Leslie Vesper, vice president of marketing at Frito-Lay. "We know our snack fans are loyal to the iconic flavors we've created across our Frito-Lay brands, so this is the perfect opportunity to bring bold flavors in a new form. I can't wait for jerky and meat stick lovers to experience these new products that will take their taste buds to the next dimension of snacking."

"Jack Link's has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks," said Stephanie Leibke, vice president of marketing for the Jack Link's brand. "Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for."

#FlavorRevealContest on TikTok

Between now and April 28, snackers are encouraged to try the new, bold flavor mashups and share what they're having with the #FlavorRevealContest on TikTok.

The winning #FlavorRevealContest video will be awarded The Ultimate Snack Registry, featuring a custom branded gaming system, snowboard and helmet, lounging swag, a branded gaming chair and $10,000 in cash.

Jack Link's Doritos Spicy Sweet Chili flavored and Flamin' Hot flavored Original beef jerky and meat sticks are available for purchase online and at retailers nationwide. To learn more about this collaboration and the flavors, visit jacklinksfritolay.com. Follow the brands on social media at @jacklinksjerky, @flaminhot and @doritos.

Source: Frito-Lay

You must login or register in order to post a comment.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!