Johnsonville, America’s No. 1 sausage brand*, is introducing a new Smoked Bourbon BBQ Sausage as part of its new Smoked Sausage Collection. Johnsonville’s new Smoked Bourbon BBQ Sausage has authentic bourbon flavor and is naturally smoked with hardwood chips for a bold BBQ taste experience.

Recent studies show consumer interest for charred, smoked food is on the rise. A deeper, more complex flavor found in smoked proteins is one of the reasons smoked sausage is positioned to be an on-trend culinary ingredient on foodservice menus.

Johnsonville’s Smoked Bourbon BBQ is perfect to help c-store foodservice menus create unique, on-trend options with exciting flavors. From breakfast to dinner, foodservice menus have seen bourbon as a trending flavor. According to Technomic, bourbon has experienced an impressive 13.1% increase in menu item mentions from between 2016 to 2017.

From lunch to late-night snacks, bourbon BBQ is a unique flavor that is appealing to consumers in all dayparts. Technomic reports that barbeque within c-stores has seen a 16.7% increase in menu item mentions from 2016 to 2017. “Our new Smoked Bourbon BBQ Sausage flavor is part of Johnsonville’s commitment to offer premium, high quality products to c-store operators and help them compete with other foodservice destinations across multiple dayparts,” said Sarah Babb, Johnsonville’s director of foodservice marketing.

Johnsonville’s new Smoked Sausage Collection will feature select Johnsonville smoked sausages, such as the Polish Kielbasa, Smokey Cheddar and Hot Link. Johnsonville’s smoked pork sausages are uniquely seasoned and naturally smoked with hardwood chips for a bold flavor. The skinless links are great roller grill products for breakfast, lunch, dinner, snacking and combo meals, while the Split Smoked Links are perfect for commissary and made-to-order operations.

Like all Johnsonville Sausage products, Johnsonville Smoked Sausages are made with the operator’s convenience in mind, frozen for storage convenience, and available 10 lbs. to a case. For more information, call Johnsonville customer-service representatives at (800) 837-5391, or visit http://cstore.johnsonville.com.

*Source: AC Nielsen 3/18/17