McDonald’s is announcing that it is phasing out the use of frozen burger patties in its Quarter Pounder burgers by next year. The company said that it will begin using fresh patties in its Quarter Pounders in most of its U.S. locations next year, reports the New York Times.
Becca Hary, a McDonald’s spokeswoman, said McDonald’s would “continue to look at the rest of the menu based on what the customers are asking for.”
She added that the company does not anticipate that the change will affect process of its burgers. The locations in the Dallas/Ft. Worth area and Tulsa, Okla. area, where the fresh burger concept was tested, did not raise prices.
McDonald’s has faced tough competition from the “better burger” chains like Five Guys and Shake Shack, which use fresh burger patties. Fellow SQR chain Wendy’s has long touted its use of fresh beef in its advertising.
Source: New York Times