MOOYAH adds new Jalapeño Jack Turkey Burger to menu

Mooyah Jennie-O MOOYAH Burgers, Fries & Shakes takes flavor seriously, and now Guests seeking something new can treat their taste buds to a trip to the southwest with the better burger chain’s Jalapeño Jack Turkey Burger, a limited time offer created in partnership with Jennie-O. Guests can enhance the flavor of their Jalapeño Jack Turkey Burger, like they can with all burgers at MOOYAH, by customizing the experience with a combination of MOOYAH’s three buns, five cheeses, 11 toppings and 11 sauces.

“Taste is our No. 1 priority, and Guests who are on the hunt for delicious menu items will find just that with our new Jalapeño Jack Turkey Burger,” said Michael Mabry, chief operating officer at MOOYAH. “No matter where their local MOOYAH exists, our Guests can now take a flavor vacation to the southwest with this delicious turkey burger we know they will enjoy each and every time.”

The Jalapeño Jack Turkey Burger — created by Jennie-O, a brand on a mission to make it easy to eat well — provides yet another mouthwatering option for burger fans who want a zippy kick with the ideal amount of spice. Jennie-O developed the recipe by tapping into current flavor profile trends, and marrying the demand for a leaner burger with the growing desire for options featuring the bold flavors of regional cuisines.

“We know how much Americans love a great burger, and they are always looking for unique new ways to spice up this iconic menu item,” said Renee L. Cool, product manager at Jennie-O. “With the Jalapeño Jack Turkey Burger, we’ve created a delicious, wholesome option for MOOYAH’s Guests that will help them enjoy the perfect combination of great-tasting JENNIE-O turkey and the adventurous, satisfying flavors of the Southwest.”

MOOYAH is encouraging their fans on social media to help celebrate the launch of the Jalapeño Jack Turkey Burger by showing their “tail feathers” on Facebook, Twitter and Instagram. Fans can upload a photo of their turkey burger dressed up with a napkin tail feather and tag it with the hashtag #myMOOYAH. Guests will be chosen at random for the chance to win MOOYAH Moolah.

The Jalapeño Jack Turkey Burger is the burger franchise’s newest way of delivering flavorful food to new and existing markets. In 2015, MOOYAH plans to continue to grow and enter new markets across the country, targeting Atlanta, Phoenix, Minneapolis, Tampa-St. Petersburg and Cincinnati for expansion.

MOOYAH Guests can also choose from a variety of bread options, such as baked in-house artisan white or multigrain wheat buns and hand-crafted lettuce wraps to compliment the delicious JENNIE-O® turkey patty and other mouthwatering burger options. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

For more information on MOOYAH, connect through the brand’s Facebook Fan pageor follow MOOYAH on Twitter at @MOOYAHBurger. For franchising opportunities, please visit http://www.mooyahfranchise.com/.

To learn more about Jennie-O and its selection of delicious turkey products, visit www.JennieO.com.

Source: Jennie-O Turkey Store

You must login or register in order to post a comment.

Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!