Grillman’s, makers of premium, all-beef franks, has announced a partnership with Florida State University. The partnership begins with the 2015 baseball season, and lasts for three years. Grillman’s is the newest line of products launched in 2014 by Beaver Street Fisheries, a Florida-based wholesale and retail seafood and meat supplier with more than 60 years in the food-service industry.
Under the partnership agreement, Grillman’s will supply franks for concession stands and carts throughout major sporting facilities, as well as other venues. These include Doak S. Campbell Stadium, home to the 2013 National Champion Florida State Seminoles football team, with seating capacity of 82,300, and Dick Howser Stadium, the University’s 6,700 capacity baseball grounds.
“Sports marketing initiatives are of the utmost importance to Grillman’s, and we are very excited to establish our first sports marketing partnership at home in Florida with IMG Seminoles Sports Marketing,” said Mark Frisch, partner. “We look forward to providing top-quality franks to FSU fans, as well the rival fan bases, attending games in Tallahassee.”
In addition to concession rights, the partnership also includes prominent signage placement for Grillman’s, radio broadcast promotions and digital advertising opportunities and promotions.
“Pride in the Florida State Seminoles runs deep and wide in the Sunshine State. Fans from Pensacola to Miami are passionate about their Seminoles. We look forward to helping Grillman’s expand its brand and sell product across the entire state of Florida,” said Chad Bolen, General Manager of IMG Seminoles Sports Marketing.
Grillman’s features three top-quality all-beef franks that contain no fillers and no artificial preservatives:
- All-beef franks
- Black angus franks
- All-natural black angus franks
As Grillman’s continues the roll out of its products, consumers can currently find its premium franks in select Meijer stores, Stop & Shop stores in the New England and New York regions and all Giant Landover stores in the Delaware, Maryland, Virginia and District of Columbia.
Source: Grillman’s
