Farmland is partnering with actor Dean Cain, Feeding America and Santa Claus to fight hunger this holiday season through a campaign aimed at raising awareness and spreading holiday spirit. Dean Cain and Farmland are asking people to join the cause by pledging to leave bacon – instead of milk and cookies – for Santa this year on Christmas Eve. For every pledge made through December 24, 2014, Farmland will donate 10 meals* to Feeding America, the nation's largest domestic hunger-relief charity, up to 500,000 meals.
Bacon lovers can give back and celebrate their fandom this holiday season by joining the campaign. To pledge, consumers simply need to post their own Santa "selfie" photo with the hashtag #BaconForSanta to Twitter, Instagram or Facebook. The donations will serve Feeding America's nationwide network of 200 local food banks and the more than 17 percent of Americans who suffer from food insecurity.
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