campaign | The National Provisioner

Carl's Jr leverages 'ghosting' phenomenon to promote new burger

Carl's Jr. launches new burger called The Ghost, featuring Angus beef, ghost pepper cheese, hot sauce, applewood-smoked bacon, tomato, onion and lettuce on a toasted bun.

Industry News

September 25, 2024

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Carl's Jr.'s new burger, The Ghost, capitalizes on a colloquial term.

Red Lobster launches Cheddar Bay 2024 campaign

Campaign aims to unite everyone over dinner.

Industry News

September 10, 2024

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Customers who to pledge allegiance to Cheddar Bay 2024 could win free Red Lobster for a presidential term.

Applegate launches 'Model Farmer' campaign

Campaign marks the first creative collaboration between Applegate and BarkleyOKRP.

Industry News

August 28, 2024

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New campaign uses humor and wordplay to underscore Applegate's commitment to responsible farming practices and transparency in the food industry.

Derek Hough teams up with StarKist for new campaign

StarKist launches new campaign with TV star Derek Hough

'Dancing with the Stars' personality Derek Hough teams up with StarKist on the new 'Flex with StarKist' campaign.

Industry News

August 22, 2024

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StarKist protein lineup now includes tuna, salmon, chicken, and the newly introduced beef.

Patrick Fleming, National Pork Board vice president of demand development

Patrick Fleming returns to NPB to drive domestic pork demand

NPB welcomes Patrick Fleming as vice president of demand development.

Industry News

July 1, 2024

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Patrick Fleming leads the marketing and domestic demand team on a data-driven approach to make pork more relevant to more Americans.

Popeyes permanently adds Boneless Wings to the menu

Popeyes partners with actor, comedian, writer and producer, Jimmy O. Yang on a new campaign to promote Boneless Wings.

Industry News

June 25, 2024

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Brand continues to expand its wings offerings with new Boneless Wings in six signature flavors.

Gorton's Seafood celebrates 175 years with nationwide campaign

Seafood brand enlists a diverse group of influencers to participate in its campaign.

Industry News

June 11, 2024

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Gorton's Seafood launches a new campaign dedicated to spreading joy.

Nathan's Famous promotes new brand platform with redesigned mascot

Nathan's Famous launches redesigned talking hot dog mascot, Frankie.

Industry News

May 24, 2024

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New Nathan’s Famous platform celebrates the 100% beef hot dog’s deep roots in New York.

Kretschmar kicks off consumer-focused deli campaign

Kretschmar also introduces a new line of sweet and spicy offerings including Lemon & Cracked Pepper Turkey Breast and a Spiced Pineapple Ham.

Industry News

May 17, 2024

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Campaign emphasizes the versatility of Kretschmar deli meats.

Jack Link's campaign targets Gen Z consumers

New campaign employs a playful yet calculated swipe at a key Jack Link's competitor through both social and out-of-home tactics.

Industry News

May 14, 2024

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New national campaign works to recruit Gen Z consumers in the snack aisle.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!

Items Tagged with 'campaign'

ARTICLES

Carl's Jr leverages 'ghosting' phenomenon to promote new burger

Red Lobster launches Cheddar Bay 2024 campaign

Applegate launches 'Model Farmer' campaign

StarKist launches new campaign with TV star Derek Hough

Patrick Fleming returns to NPB to drive domestic pork demand

Popeyes permanently adds Boneless Wings to the menu

Gorton's Seafood celebrates 175 years with nationwide campaign

Nathan's Famous promotes new brand platform with redesigned mascot

Kretschmar kicks off consumer-focused deli campaign

Jack Link's campaign targets Gen Z consumers

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