The latest Rabobank Poultry Report finds the global market for poultry products challenged by rising consumer prices due to inflation, labor shortages and sharply higher distribution costs. The following is a Q&A with Rabobank Senior Animal Protein Analyst Christine McCracken.
Despite facing some pricing pressures and other challenges, poultry continues to grow as a primary protein of choice for many consumers, whether they're eating out or at home.
The entire chicken category grew 2.5 percent in dollar sales to approximately $20.9 billion, Nielsen Perishables Group, in Chicago, reports for all U.S. outlets combined for the year ending Nov. 3, 2018.