'Health Hub' works to debunk plant-based protein myths New virtual destination lives permanently on Impossible Foods' website. Industry News October 23, 2024 No Comments Impossible Foods online hub helps to debunk false nutritional claims about meat from plants.Read More
Impossible Foods rolls out Disney-themed retail products Impossible Foods debuts two new products intentionally designed for convenience-driven consumers. Industry News October 17, 2024 No Comments Impossible Foods introduces Impossible Disney The Lion King Chicken Nuggets, Impossible Meal Makers and Impossible Corn Dogs.Read More
Impossible Foods opens first in-person dining experience New concept expands on Impossible’s foodservice footprint. Industry News August 13, 2024 No Comments Impossible Foods launches foodservice concept in Chicago.Read More
Whole Foods adding Impossible Foods' Impossible Chicken From Plants Impossible Foods continues its streak as the fastest growing major meat from plants brand in US retail. Industry News May 1, 2024 No Comments Whole Foods Market is widely recognized for helping bring organic and natural food products into the mainstream. Read More
Impossible Foods gives first taste of Impossible Beef Hot Dogs in NYC pop-up Impossible Hot Dogs mark the seventh new product to be released by Impossible in the last year. Industry News December 8, 2023 No Comments Impossible Beef Hot Dogs are set to launch in restaurants and grocery stores in 2024.Read More
Beef Lite meets criteria for American Heart Association’s Heart-Check Food Certification Program Beef Life contains 50% less fat than regular plant-based beef. Industry News November 13, 2023 No Comments Beef Lite is now among a cohort of products that meet the American Heart Association’s science-based nutrition criteria for heart-healthy foods. Read More
Key Impossible Foods patent revoked in Europe; additional challenges filed in U.S. In the U.S., Motif FoodWorks files invalidity challenges against four related Impossible patents. Industry News December 8, 2022 No Comments European patent related to the inclusion of heme in plant-based meat is revoked.Read More
General Assembly Pizza launches world’s first frozen pizza made with Impossible Beef Brands join forces to launch Canada’s first co-branded Impossible product: GA Pizza’s the New York Sicilian. Industry News November 3, 2022 No Comments GA Pizza collaborates with Impossible Foods on the New York Sicilian pizza.Read More
Noodles & Company launches Impossible Chicken Noodles chooses Impossible Chicken as its newest plant-based protein option. Industry News October 19, 2022 No Comments Noodles adds two new Impossible dishes to its menu nationwide.Read More
Impossible Foods debuts plant-based frozen meals Impossible Bowls can be microwaved in minutes. Industry News September 6, 2022 No Comments Available in eight familiar flavors spanning a variety of cuisines, Impossible Bowls unlock a new way for consumers to enjoy convenience in the plant-based space.Read More