Accomplished CPG marketing executive joins as leading biltong brand enters rapid growth phase.

The Power of Meat 2018 Survey, sponsored by Sealed Air's Food Care Division and published by the Food Marketing Institute and the Foundation for Meat & Poultry Research & Education, noted that shoppers increasingly integrate convenience-focused solutions in the meal lineup.

In the growing meat snack category, there are easily identifiable categories. A meat stick is different from a meat bar, which is different from jerky. Then, there is biltong.