Smithfield Europe has reached an agreement to acquire Goodies Meat Production SRL, a Romanian producer of private-label packaged meat products for the retail channel.
The expansion is on the heels of a successful launch into Austin Bergstrom International Airport (AUS), which began selling Antone’s Famous Po’ Boys in multiple locations during July 2021.
Olli Antipasto Trays will be supported by a robust marketing campaign leveraging the growth of charcuterie for holiday gatherings, plus salami pairings, serving suggestions and charcuterie board tips.