Grasslands soil carbon company Grassroots Carbon pays ranchers $3 million from its 2023 soil carbon drawdown credits.

Pilot ranch uses carbon insets, backed by third-party validation and blockchain technology, to deliver the world's first climate-smart beef.

The partnership leverages each company’s expertise to incentivize, measure and verify the progress of carbon sequestration through regenerative agriculture practices under a new carbon credit verification standard.

Perdue Farms already has a 17% companywide net reduction in carbon emissions through its partnership with GreenGasUSA.