Guest Commentary The value of telling the story of your meat product Tell me a story Dr. Phil Bass October 22, 2019 No Comments I recently read a piece by a marketing expert about how a story is more effective than statistics in selling a product. I couldn't agree more.Read More
Supplier Perspectives American consumers want the story of the meat Jerry Kelly July 3, 2017 No Comments A continuing economic recovery and lower prices meant good news for the meat industry as consumers bought more and better meats without worrying about prices, according to the 2017 Power of Meat Study.Read More
