Award recognizes an individual for their leadership and lifetime contributions toward the achievement of USMEF’s mission to increase the value and profit opportunities for the U.S. beef, pork and lamb industries by enhancing demand in export markets.
The trade mission team received market briefings from USDA and in-country USMEF marketing staff before touring a packing plant and several retail outlets, witnessing USMEF marketing initiatives at work in-market and attending Expo Carnes, the largest meat industry trade show in Mexico.