When it comes to finding beef value at retail, consumers apparently are getting the message. More than half of shoppers (52%) identify the USDA Prime-grade on beef packaging as the leading indicator for value.
Aurora Packing is a meatpacking plant in North Aurora, Ill., that specializes in high-end beef raised in the Midwest. “As packinghouses go, we’re very small,” says Tim Sonne, plant engineer.
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