Verde Farms appoints senior director of marketing Kirstyn Lipson joins the Verde Farms executive leadership team. Industry News February 25, 2025 No Comments Kirstyn Lipson now serves as spokesperson for consumer insights after successfully leading a full brand overhaul.Read More
Verde Farms debuts Publix partnership Verde announces its largest retail partnership to date. Industry News January 30, 2025 No Comments More than 1,400 Publix locations to feature Verde’s steak cuts — ribeye, strip, sirloin and filet — alongside its 85/15 ground beef. Read More
Verde expands Target partnership Prior to this expansion, Verde Farms’ steaks were available nationwide exclusively through Amazon Fresh. Industry News October 2, 2024 No Comments Verde Farms now selling its grass-fed steaks in 220 Super Targets nationwide. Read More
Manna Tree takes controlling interest in beef brand Verde Farms Transaction comes as the better-for-you beef segment experiences significant growth. Industry News July 23, 2024 No Comments Investment aims to accelerate Verde’s growth in the rapidly expanding better-for-you beef category.Read More
Verde Farms expands product availability Organic, grass-fed beef brand expands partnership with Albertsons. Industry News July 15, 2024 No Comments Verde offers organic, grass-fed beef in a total of 174 Albertsons stores.Read More
Processor Profile: Verde Farms Organic grass-fed beef brand connects with consumers through brand identity Beef brand expands distribution and releases new 80/20 burger patties. Sammy Bredar June 27, 2024 No Comments Founders Dana and Pablo first recognized the demand in the market for grass-fed, organic beef products in 2004, Johnson said. The pair wanted to offer beef to consumers that featured clean, better-for-you characteristics.Read More
Former Starbucks executive joins Verde Farms as VP of operations Troy Hoover comes to Verde Farms from cold-pressed juice company Evolution Fresh, previously owned by Starbucks. Industry News May 29, 2024 No Comments As VP of operations, Troy Hoover leads all Verde Farms production and logistics activities.Read More
Target expands Verde Farms organic steak offerings to 64 additional stores Target expands Verde's offerings into stores across Texas, Oklahoma and Colorado. Industry News May 22, 2024 No Comments Target features Verde Farms beef products in a total of 175 stores.Read More
Verde Farms launches organic, grass-fed burger patties Verde introduces new burger patties on Amazon Fresh and through Harris Teeter, Schnucks and Earth Fare. Industry News May 7, 2024 No Comments Verde offers 80/20, organic and 100% grass-fed burger patties, available in 4-packs.Read More
The National Provisioner Podcast Episode 172: Grass-fed beef brand takes a deep dive into marketing for organic meats Checking in on marketing opportunities for organic meats. Industry News April 23, 2024 No Comments Verde Farms director of marketing Kirstyn Lipson breaks down the marketing landscape for organic meats.Read More