Where lamb processing is concerned, the team at Mountain States Rosen (MSR) believed it needed to put itself in a better position to take care of its cooperative producer members and deliver lamb product to its customers.

In this video interview, COO of Mountain States Rosen Ernie Davis discussed the Shepherds Pride Program as well as how reaching out to bloggers and local chefs raised awareness about how to prepare lamb products.

In this video interview, CEO of Mountain States Rosen Dennis Stiffler discusses the company’s role in the industry and the future advancements in technology and food service strategies.

The American population has relied on the Big Three proteins — beef, pork and chicken — for decades.