From large corporations to small, independent businesses, it is hard to find a modern business that does not have a pledge to become more environmentally sustainable. Businesses concentrating on sustainability are typically lavished with praise while those perceived to not be doing their part may be met with harsh criticism. 

The three main palatability characteristics of beef are flavor, tenderness and juiciness (Savell 1987, Lyford 2010, McBee 1967), with tenderness and juiciness being primarily physical properties.