Capturing a lead and cultivating it into a sale isn’t a quick process. The sales cycle in any business-to-business industry is a much longer endeavor because it takes time to properly market complex products such as packaging machinery to a highly informed buying audience.

On Dec. 1, 2017, Amazon detected several food safety concerns on a dietary supplement. They suppressed sales the same day and initiated an investigation with the manufacturer. On Jan. 26, almost two months later, the product was officially recalled.

Carletta Ooton will discuss the company's unique business model and how Amazon is transforming food safety through big data and technology.

Important organizations related to the meat production chain have joined forces to spread social and environmental best practices in cattle production activities in the Brazilian Amazon Region.