Company announces the launch of its plant-based offerings at natural and organic stores such as Mollie Stone's Markets, Berkeley Bowl, Lassens Natural Foods & Vitamins in California, and Good Earth Markets in Utah.
The addition of maple syrup can elevate the flavor profile of a variety of proteins and differentiate it from other products in the market to drive consumer demand.
A somewhat unusual aspect to "cured" natural and organic processed meats is that nitrate and nitrite cannot be added as ingredients, because "preservatives" are not permitted in natural and organic foods. This has resulted in alternative meat-curing processes that utilize natural sources of nitrate, typically celery juice concentrate or powder.