As Tyson Foods prepares to release its fifth sustainability report, I have been thinking about the connection between sustainability reporting and social media.

In February 2013, Tyson Foods released its fourth sustainability report -- our first report to receive the Global Reporting Initiative’s (GRI) Application Level “A.”

In February 2013, Tyson Foods will release its fourth sustainability report. Very few people know that, with the exception of our first report, our sustainability reports have been developed by Tyson team members.