Meat and poultry still play an important role in the American diet, but more consumers — particularly those in the younger generations — want the facts behind the meat they eat.
The simple act of buying food at a restaurant or a grocery store has never been more challenging, thanks to an overload of online data, news reports and opinions widely available to every consumer.
Transparency of slaughter operations is crucial, but without proper understanding and preparation around the process, consumers could react negatively.
Significant changes have occurred in the arena of accountability and transparency for the meat industry. The move toward transparency has been significant.
Like it or not, we are in the midst of election season. Most of us cannot turn on a television or read a newspaper without being subject to a blitz of attacks on one candidate or another’s credibility.