Before the COVID-19 outbreak, consumers were purchasing a variety of pre-portioned or portion-controlled meat and poultry products. A shift in lifestyle changes because of the pandemic caused the total poultry and meat portion size category (0- to 6-ounce sizes) to drop 3.8 percent to approximately $654.2 million for the latest 52 weeks ending Feb. 21 in total U.S. multi-outlets, according to IRI Inc., Chicago.
When a processor makes a packaging wish list, chub packaging ticks most of the boxes. Sustainable? Yes. Case-ready? Yes. Vibrant, full-color graphics? Yes.
Before the coronavirus (COVID-19) outbreak, consumers were buying a wide variety of meat cuts, from pre-portioned to bulk. The next few months may either see skewed consumer purchasing decisions or reinforce tried-and-true options.
The greater demand by shoppers and merchandisers for meat and poultry in specific portion sizes creates operational challenges for animal producers and processors.
As more consumers and retailers look for protein portions that conform to their health and merchandising needs, processors face the task of efficiently creating exact size products from animals that are becoming bigger and more unwieldy.
Portion control is becoming more prominent as the size of meat and poultry carcasses expand and consumers seek more manageable and economical protein selections.
When it comes to the development and merchandising of meat and poultry, big is not necessarily better. As cut size increases, shoppers show greater interest in buying smaller portions.
With such factors as price, convenience, wellness and sustainability on their minds, more consumers are seeking precise varieties of proteins, including packages with specific portions.
Most Americans (89 percent) agree it is important to eat enough protein in their diet, and that protein can be part of a heart healthy diet (86 percent), reports Washington, D.C.-based International Food Information Council Foundation (IFIC)’s Food and Health Survey 2015.