The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of Garrett Hedlund.
Cow/calf and seedstock producer Wesley Grau from Grady, N.M., was re-elected by fellow CBB members to serve as chairman of the Cattlemen’s Beef Board in 2012, after fulfilling a partial term at the helm in 2011.