Tauherr Poultry, a new company located in Princess Anne, Md., has purchased a former American Dehydrated Foods facility and plans to process chicken for the Muslim market.
With a population of eight to 10 million Muslims in the United States, plus more than one billion overseas, the Islamic market represents a vast, potentially lucrative market for any company involved in the food industry. The challenge, however, is in providing food that both tastes good and is appropriate for the target population.