Outreach focuses on providing accurate background about what modern animal agriculture is and what producers and ranchers are doing to care for animals.
Emily Ellis, director of communications and content for Animal Agriculture Alliance, discusses the alliance's efforts to correct misinformation about animal welfare practices.
Joey Jurgielewicz from Joe Jurgielewicz & Son and Heidi Parnin, corporate vet services manager for JJS and Culver Duck Farm, discuss how animal welfare practices can benefit producers and consumers alike.
Pork council president testifies that Prop 12 has increased farmers’ operating costs, created business uncertainty and raised pork prices at the grocery store.