2024 Consumer Trends Special Report Consumer Trends 2024: Building consumer trust Research suggests improving on low levels of consumer trust in key areas of concern can improve sales. Fred Wilkinson November 22, 2024 No Comments Consumer concerns regarding animal welfare in particular show need for better messaging and engagement.Read More
MarCom Awards honors Scott and Jon's brand refresh Scott & Jon's receives Gold Medal at the 2024 MarCom Awards. Industry News November 15, 2024 No Comments Award competition recognizes Scott & Jon's for achievements in marketing and communication.Read More
Smashburger celebrates 17th anniversary with brand refresh Smashburger debuts a revamped menu and fresh visual identity. Industry News September 17, 2024 No Comments Fast-casual brand Smashburger debuts enhanced burger-focused menu items.Read More
Pilgrim's revitalizes frozen chicken offerings with brand refresh and all-new retail lineup Pilgrim’s unveils a new brand identity, flavor-packed product portfolio, and original song and music video. Industry News June 18, 2024 No Comments New line puts top consumer cravings in a nugget.Read More
Atkins Ranch refreshes brand identity for grass-fed lamb Atkins Ranch aligns its packaging design with its brand purpose and celebrate its New Zealand origins. Industry News March 25, 2024 No Comments The goal of the rebrand is to make lamb more visible to shoppers who are seeking meat raised with a high level of ethical standards and sustainable farming practices. Read More
Meat Institute unveils new logo and brand identity The new logo evokes the shape of a plate, with the open frame indicating transparency and inclusiveness. Industry News March 14, 2024 No Comments The Meat Institute's brand evolution features new brand colors and a new brand purpose statement.Read More
Thomas Farms gets a brand refresh Thomas Foods International USA unveils a new look for its Thomas Farms brand for the first time in the company's 35-year history. Industry News March 8, 2024 No Comments Thomas Farms’ new packaging offers species-specific features and benefits on each package design.Read More
Nelson-Jameson revamps website Nelson-Jameson enhances its e-commerce experience. Industry News February 13, 2024 No Comments The website launch is part of a larger brand refresh, which includes an updated style guide and a new tagline.Read More