Before the Butcher President and Founder Danny O’Malley shares the latest plant-based protein category insights.

Bunting associates with university for the validation and testing of extruded high-moisture meat analogs.

On one hand, retail sales for plant-based meat analogs are limp, with combined sales for refrigerated and frozen plant-based meat alternatives down 9% year over year in February 2023, according to IRI point-of-sales data. In addition to dollar losses (the category racked up $84.8 million in sales for February), units sold and volume for meat alternatives also fell versus year-ago levels.