Freddy's expands in sports venues, part of the brand's larger strategy to grow in the nontraditional restaurant space.

Strips 4 Steaks promotion offers free steaks to consumers when the Chiefs force and recover a fumble.

Certified Angus Beef co-hosts two major events at the Pro Football Hall of Fame Enshrinement Festival.

Honey Baked Ham Co. partners with ESPN's Laura Rutledge on a new campaign.

Athletes Anthony Edwards, Sophia Smith, Taylor Fritz, Sara Hughes and Jagger Eaton share favorite orders as limited-edition menu items.

Community-led organization Main Street Guymon awards Seaboard Foods with the 'Best Placemaking Project' for the construction of pickleball courts at Fowler Park in Guymon, Okla.

This year’s projection is flat compared to 2023.

USMEF partners with Colombian importers to promote U.S. pork and beef nutrition and product availability during an athletic competition in Cartagena.

Beef jerky and meat snacks brand partners with basketball tournament.

The 2023 partnership includes Old Trapper exposure throughout the season during live college football games, 'Inside College Football' and 'That Other Pregame Show' on CBS Sports Network.