ALB partnered with Chicago-based Muslim food blogger Heifa Odeh from Fufu’s Kitchen to host the virtual cooking class.

ALB is promoting the video through a campaign with Outside Inc.

This position will support the American Lamb Board’s mission and goals set forth by the 2023–2028 strategic plan.

ALB has announced an ambitious strategic plan for the next five years, including increasing demand for American lamb by 5% and taking 5% market share from lamb imports by the end of 2028.

The four appointed board members join nine other ALB members.

The American Sheep Industry Association’s Young Entrepreneur group nominated Brady Evans of Defaid Livestock Co. of Texas. to be the first U.S. podcast participant in the series.

Main subjects from the report include economic pressures, sustainability, health and well-being, convenience and technology.