New Nathan’s Famous platform celebrates the 100% beef hot dog’s deep roots in New York.

Nathan’s Famous is the company’s new supplier of 100% all-beef hot dogs at more than 450 locations.

Through master franchise relationships in Brazil, the United Kingdom, Egypt and Ukraine, Nathan's Famous plans to open brick-and-mortar franchised locations and subfranchised locations in Brazil by the end of 2024.

The deal also includes rights to Nathan’s Famous sister brands, Arthur Treacher’s Fish and Chips and Wings of New York.

This sandwich is made with a half-pound of black Angus beef, American cheese, creamy burger sauce, lettuce and tomato and all served on an artisan baguette.

This effort will bolster the brand's presence within local communities and maximize revenue potential for franchise and corporate locations.

For a limited time, the brand is offering potential franchisees a 50% reduction on a franchise fee if they commit to converting their shuttered or currently open restaurant location to a Nathan’s Famous.